UNDP and Crossroads Jordan Collaborate to Support Community Development and Women’s Empowerment in Jordan


Amman-Jordan June 27, 2022: Carrefour Jordan, owned and operated by Majid Al-Futtaim Company in Jordan, has signed an agreement with the United Nations Development Program UNDP to support and promote products from cooperatives in northern Shouneh.

The agreement aims to strengthen cooperation with UNDP in the technical promotion of development projects and to provide space for the development and sale of cooperative products in Carrefour Jordan markets across the country. It covers the production of reusable and eco-friendly shopping bags by the Al-Sheikh Hussein Association in the municipality of Tabaqet Fahel, and the food reuse project of the Wadi Al Rayan Women’s Association in the municipality of Sharhabeel bin Hasna in northern Shouna.

This agreement is part of Carrefour’s strategy to support the growth and prosperity of the Jordanian community and small local businesses and to lay a solid foundation for the development of sustainable economic projects. It reinforces Carrefour’s vision of supporting local talent and empowering women.

“All retail sectors have a responsibility to take immediate action to support women’s employment projects and enhance their role in community economic production to ensure decent livelihoods for rural Jordanian women” , said the regional director of Carrefour Jordan Najeeb Haddad.

Haddad added, “Our goal at Carrefour Jordan is to achieve unique and exceptional value for all of our customers through every shopping experience. Thus, we continue our support to improve sustainable economic and recycling projects and to establish their principles and standards through cooperation with UNDP. We are at the service of the UNDP to contribute to the progress of our society and our environment.

“This partnership aims to cooperate in supporting the economic participation of rural women in solid waste management and the green economy with the aim of improving their quality of life and well-being while providing solutions to environmental challenges in the targeted areas. The Improving Women’s Participation in the Solid Waste Sector Project is one of UNDP’s key projects that aims to remove barriers to women’s economic participation and harness their great potential to contribute to local economic growth. and inclusive.

Carrefour Jordan has 53 markets in several governorates across Jordan. It offers unique options and over 25,000 types of food and non-food items.

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