FEMA Selects Ogilvy Joint Venture to Lead Community Engagement and Risk Communication Program


Posted: October 12, 2021 at 1:00 p.m. CDT

NEW YORK, 12 October 2021 / PRNewswire / – Ogilvy is proud to announce that the Federal Emergency Management Agency (FEMA) has awarded Resilience action partners, a joint venture between Ogilvy and Michael Baker International, a new $ 250 million Maximum Value, Undefined Delivery, Undefined Quantity (IDIQ) contract to provide behavioral science-based risk communication, capacity building and mitigation planning services over the next five years. Resilience action partners retained the contract after a competitive review process.

FEMA’s Community Engagement and Risk Communication (CERC) program supports national, regional and local efforts that change the way communities understand and think about disaster risk, with the specific goal of helping communities to take steps to increase their resilience to natural disasters. For years, Ogilvy’s FEMA team have dedicated their time and expertise to assisting FEMA’s efforts. Now, with this renewed and strengthened partnership, they will take it to the next level, focusing on triggering and elevating a national movement towards proactive resilience and engaging with communities to address emerging risks. and changing and build equitable community resilience.

Ogilvy’s FEMA CERC team draws on talent in more than 20 cities across the country, including experts who cover public relations, growth and innovation, advertising, health and experience. as well as behavioral science. The team is led from Ogilvy’s office in DC by Lisa Miller, Senior Vice President and Program Director of the CERC Program and Meg bartow, Executive Vice President of Resilience and Social Impact and Executive Sponsor of CERC.

Meg bartow noted: “When we started this journey with FEMA, we all understood the importance of speaking and engaging differently with communities about the changing risks that exist today. Over the past few years, we have been able to shift to higher level, moving from a focus on increased risk awareness to leading actions that reduce those risks. Our team is incredibly passionate and very proud of this work and the positive impact we have been able to have over the past few years. We look forward to working with FEMA and our partners at Michael Baker International to continue working so that communities can grow, strengthen and prosper. ”

Resilience action partners, which was formed in 2015 to support FEMA’s previous CERC contract, combines the expertise of two industry leaders: Ogilvy’s communications and engagement expertise with technical planning and planning expertise. attenuation of Michael Baker. Together, the integrated team will work to help Americans take steps to invest to be more resilient, leading a movement that protects our communities and our country for years to come.

Dale Gray, Vice President and Office Director for Emergency Management and Response at Michael Baker International and Executive Sponsor of CERC, said: Michel Boulanger has worked with FEMA in a variety of capacities for nearly five decades. As we look to the future, our team is dedicated to leading a resilience movement from coast to coast. By identifying and mitigating the risks associated with natural disasters like flooding, we build stronger communities and, ultimately, a stronger nation. Along with our partners at Ogilvy, we are proud to support FEMA in achieving a more resilient future through a collective effort focused on uniting FEMA employees, partners, community leaders and individuals around this common objective. “

About Ogilvy
Ogilvy inspires brands and people to make an impact on the world. We have been creating iconic ideas that change culture and generate value for our clients since David Ogilvy founded the company in 1948. We continue to build on this rich heritage through our creativity without borders – to operate, innovate and create at the intersection of talent and capability: our experts in public relations, growth and innovation, advertising , health and experience work seamlessly across 132 offices in 82 countries to deliver world-class creative solutions to our clients. Ogilvy is a WPP (NASDAQ: WPPGY) company. For more information, visit Ogilvy.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

For more information, contact: David Ford / Ogilvy / david.ford@ogilvy.com

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